* Sale live from Nov 18-28
* Big savings on Amazon devices
* Also save on laptops and phones
* Big home discounts
Amazon has today launched 10-day long Black Friday sale in the UK. There are now thousands of deals available on everything from air fryers to TVs – and we’re here to bring you live updates throughout the day featuring all the best offers so you can bag yourself a bargain.
Want to see everything at once? Our main Amazon Black Friday deals hub has everything at a glance, or you can head straight to Amazon and browse the sale yourself.
As the name suggests, the Amazon Black Friday Week sale runs from now all the way through to Black Friday next week – before extending out until Cyber Monday on November 28.
Offers you see on launch day will be available for the entire length of the sale – if they don’t sell out first – though there may also be a few surprise limited-time lightning deals. We’ll share any we spot with you here so you don’t miss out.
Of course, there are also many more Black Friday deals live today at all the big-name retailers (follow our Black Friday deals live blog for the latest news), so stick with us for all the latest news and offers.
7 best Amazon Black Friday deals
- Echo Dot (4th Gen): was
£49.99now £19.99 at Amazon
- Sony WF-C500 Wireless Earbuds: was
£90now £49 at Amazon
- Fire TV Stick 4K: was
£49.99now £27.99 at Amazon
- Asus Vivobook 15: was
£449.99now £229.99 at Amazon
- Amazon Fire 7 Tablet: was
£59.99now £31.99 at Amazon
- Google Pixel 6a: was
£399now £299 at Amazon
- Kindle Paperwhite: was
£129.99now £94.99 at Amazon
More Amazon Black Friday deals
- Amazon devices: up to 58% off Echo Dot, Fire Stick
- Beauty: up to 58% off fragrances
- Gaming: PS5 and Xbox games from £10.99
- Headphones: Sony and Jabra from £49
- Health: up to 25% off smart scales
- Home: Yankee Candle from £1.89
- Kindle: ebooks from 99p
- Kitchen: over 50% off Nespresso
- Laptops: Asus laptops from £229.99
- Phones: up to £300 off Sony Xperia
- Smart home: up to 51% off Blink cameras
- Smartwatch: Samsung Galaxy Watch 5 – lowest price yet
- Toys: 20% off Lego
- TVs: smart TVs from £99
- Vacuums: £150 off Shark vacuums
James Pickard is a Deals Editor at TechRadar. He’s been covering Black Friday for years – both personally and professionally – and knows just about everything there is to know about finding the best deals.
Thanks for joining our live coverage of Amazon’s Black Friday Week
The retailer’s big end-of-year sale got underway at midnight and there are thousands of deals live right now across the site. We’ve dove into the huge pile of overflowing offers and emerged with some of the very best ones to share with you right here.
Stay with us throughout the day and for the week ahead to get all the latest news on Amazon’s Black Friday deals extravaganza, including our top picks and expert buying advice from across the team here at TechRadar.
This is not a drill: Sony’s five-star earbuds just dropped to their cheapest price ever
We’ve already seen some fantastic deals on Sony headphones in the early Black Friday sales at Amazon – and that only continues with the launch of the retailer’s main sale today.
Regular readers and audio lovers will need no further fanfare from us regarding the excellent Sony WF-1000XM4 true wireless earbuds. Now, you can get the excellent Sony WF-1000XM4 true wireless earbuds for the lowest price we’ve ever seen.
We awarded these top-tier, class-A Sony buds the full five stars in our review. They deliver stunning sound quality, strong active noise cancellation and a solid eight hours of battery life.
If you’re looking for a deal on some of the best noise-cancelling earbuds this Black Friday then you’ve just found them.
Sony WF-1000XM4 earbuds: was
£250 now £159, Amazon
Black Friday offers like this don’t come along very often. We briefly saw them dip to £169, but this is a whole £10 cheaper than we’ve ever seen them, and if you don’t want to be left feeling sad then strike now, friend! Sony’s immersive LDAC, excellent ANC, eight hours of battery life from just the earbuds and stunning five-star sound quality all for £91 off the RRP? Click on through. View Deal
Sony WF-1000XM4 earbuds: was
$279.99 now $178 at Best Buy
And there’s just as good a deal in the US today, with a $101 saving at Best Buy. Although we have seen them briefly at this price before, (a few weeks ago at Amazon, if you must know) the deal was over in a flash, leaving some of the TechRadar team disappointed. Thankfully, it’s here again. Sony’s immersive LDAC, excellent ANC, eight hours on battery life from just the earbuds and stunning sound quality? Yes please. View Deal
A must-buy TV for football fans ahead of the World Cup
The 2022 FIFA World Cup is right around the corner – and, if you’re like us, you’ll be inviting your friends around to enjoy as many matches as possible. But what if your TV isn’t up to scratch?
Right now, one of the best offers on an large screen yet affordable display is this TCL 65-inch QLED TV. Pre-Black Friday, this 65-inch screen clocked in at at £699, but it’s received a hefty reduction and you can now get £150 off at Amazon.
TCL C635K 65-inch QLED 4K TV: was
£699 now £549 at Amazon
If you’re looking for a big-screen 4K TV that won’t break the bank, this deal is the one for you. It’s also rare to see a 65-inch TV at this price with these specs. With support for 4K resolution, Dolby Vision HDR, a QLED display and Android TV containing all of your favourite streaming services, it’s a huge amount of TV for the price.View Deal
Powerful budget smartphone gets a price cut
The excellent Google Pixel 6a has dropped to just £299 at Amazon. That’s £100 off the usual price and brings this excellent mid-range device down to its lowest price yet.
The Google Pixel 6a is essentially a stripped-down version of the excellent Google Pixel 6 flagship device from 2021. It’s got the same speedy Tensor chip inside and overall design, but with a few tweaks here and there.
The combination of a powerful chip, a unique design, and an excellent camera makes it easily one of the most fully featured phones at this price point. In particular, the potential for camera wizardry provided by the Tensor chip – such as Magic Eraser – is something you’ll struggle to find on rival mid-range devices.
It’s also on sale at the Google Store for the same price.
Google Pixel 6a: was
£399 now £299 at Amazon
The Google Pixel 6a is now at its lowest-ever price in the UK right now thanks to a hefty £100 price cut at Amazon. With a speedy Tensor chip, excellent camera, and eye-catching design, the Google Pixel 6a is an absolute steal at this price point for those after a more affordable and capable smart phone.View Deal